Bloom Into Practice 2026: Beyond the Hustle: Financial Freedom & Sustainable Success
Brought to you by Exhale Psychology Group & Lifeline Virtual Assistance
On May 23, 2026, Calgary therapists came together for a day of financial strategy, sustainability, and community.
The 4th Annual Bloom Into Practice Summit was created for therapists who built their private practices to help others, but found themselves overwhelmed by the demands of running a business.
The pressure to "hustle" in the mental health field is real, pervasive, and frankly, exhausting. This event invited attendees to step beyond survivor mode and explore what it truly means to build a thriving practice without burning out.
Hosted by Lifeline Virtual Assistance and Exhale Psychology Group, the summit brought together therapists and practice owners for honest conversations about building profitable, sustainable practices that support life, not the other way around.
The 2026 theme, Beyond the Hustle: Financial Freedom & Sustainable Success, encouraged attendees to move away from toxic productivity narratives and toward a healthier, more sustainable approach to private practice.
Throughout the day, 90+ Calgary therapists connected through sessions focused on:
Ditching the Financial Fog: Attendees received clear, actionable advice from an expert CPA and Financial Advisor panel, covering real numbers and practical wealth-building strategies.
Redefining Success: Speakers shared frameworks for sustainable growth that protect energy and help prevent burnout.
Finding Your People: Therapists connected with a supportive community that understands the unique challenges of holding space for others while running a business.
The day included a fully catered lunch, engaging workshops, meaningful conversations, and a room full of people who truly understood the journey of private practice.
Attendees came for the strategy and left with valuable connections, practical tools, and a renewed perspective on building a practice that can flourish for years to come.
A Heartfelt Thank You to Our Speakers & Panelists
Our deepest thanks to the incredible speakers and panelists who generously shared their time, expertise, experience, and perspectives throughout the day. We're honoured to introduce the people who helped make this year's Bloom Into Practice Summit such a meaningful experience:
Whitney Turcato — Registered Nurse, Entrepreneur & Event MC
Cassandra McLennan — Founder of Lifeline Virtual Assistance
Michelle Arnason, CPA — Chartered Professional Accountant & Founder of Arnason Accounting
Michelle Johnston — Registered Psychologist & Founder of Take Care Therapy Co.
Dr. Theresa Jubenville-Wood — Registered Psychologist & Founder of Risewell Psychology
Tracey Jazmin — Business Coach, Entrepreneur & Speaker
Thank You to Our Sponsors
Bloom Into Practice wouldn't have been possible without the generous support of our sponsors. We're so grateful to the organizations and businesses below for helping bring this event to life.
Arianna Konynenbelt (In Kind Sponsor) - Photographer
Jane App (Power Up Partner)
Agahi Law (Growth Partner)