Bloom into Practice 2026:
Beyond the Hustle: Financial Freedom & Sustainable Success
Welcome to the 4th Annual Bloom Into Practice Summit, hosted by Lifeline Virtual Assistance and Exhale Psychology Group. Master your practice without the burnout. Join Calgary therapists for a day of financial strategy, sustainability, and community.
WHEN: MAY 23, 2026
TIME: 10 to 3 PM
LOCATION: THE INN AT OFFICER’S GARDEN
MORE ABOUT BLOOM INTO PRACTICE 2026
You built your private practice to help others, but somewhere along the way, did the business side start running you?
The pressure to "hustle" in the mental health field is real, pervasive, and frankly, exhausting. You deserve a practice that flourishes without requiring you to grind yourself into burnout.
It’s time to move beyond survivor mode.
This year, our theme is Beyond the Hustle: Financial Freedom & Sustainable Success.
We are stepping away from toxic productivity narratives to have honest, transparent conversations about what it actually takes to build a profitable, enduring practice that supports your life, not the other way around.
Join 90+ of your Calgary peers on Saturday, May 23rd to:
Ditch the Financial Fog: Get clear, actionable advice from our expert CPA & Financial Advisor panel. We’re talking real numbers and strategies for wealth-building.
Redefine Success: Learn frameworks for sustainable growth that protect your energy and prevent burnout.
Find Your People: Private practice can be isolating. Connect authentically with a community that understands the unique challenges of holding space for others while running a business.
Your ticket includes a fully catered lunch, all workshop materials, and access to a room full of people who just get it.
Come for the strategy, stay for the community.
It’s time to bloom!
MC Spotlight
Whitney Turcato
Whitney Turcato is a Registered Nurse, entrepreneur, and founder known for building and scaling purpose-driven service businesses. With over 15 years in healthcare, she has carved out unconventional and exciting pathways that blend clinical expertise with entrepreneurship — proving that meaningful work and financial success don’t have to be mutually exclusive.
As the founder of multiple ventures, Whitney is passionate about helping professionals see what’s possible beyond traditional career paths. Her work centers on innovation, ownership, and creating businesses that offer both impact and freedom. She brings real-world experience, candor, and curiosity to every room she’s in.
As an MC, Whitney brings high energy, clarity, and connection — guiding conversations, spotlighting ideas, and keeping momentum strong throughout the event.
Speaker & Panelist Spotlight
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Dr. Theresa Jubenville-Wood
Dr. Theresa Jubenville-Wood is a Registered Psychologist in Alberta and Ontario and the founder and Clinical Director of Risewell Psychology, a group practice dedicated to supporting girls, women, and those who love them. She holds a Ph.D. in Counselling Psychology from the University of Calgary and completed her pre-doctoral internship in London, Ontario, where she worked with post-secondary students as well as in inpatient and outpatient mental health programs.
Dr. Theresa’s doctoral research used qualitative methods to explore factors that support and hinder effective psychotherapy for autistic adults, reflecting her ongoing commitment to inclusive, sustainable, and neurodivergent-affirming care. She has consulted on provincial and national initiatives focused on advancing mental health services for neurodivergent adults and translating research into meaningful practice change.
Clinically, Dr. Theresa specializes in women’s mental health, with particular interests in maternal mental health, women in leadership and entrepreneurship, and the experiences of neurodivergent women. Beyond clinical work, she educates clinicians, organizations, and workplaces on mental health, burnout prevention, and practice sustainability, with a focus on building systems that support both client care and provider wellbeing.
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Michelle Arnason
Michelle Arnason is a Chartered Professional Accountant and the founder of an accounting firm built to make business finances feel simple, clear, and supportive. After more than fifteen years in the field, she focuses on giving private practice owners the kind of accounting guidance that actually matches how they work in real life. This includes psychologists, therapists, and other practitioners who want reliable information without the jargon.
Michelle helps clients understand the financial side of running a therapy practice, from building a practical budget to planning for taxes to figuring out when incorporation makes sense. She is known for being approachable and straightforward, and she has built a reputation as a trusted partner for practitioners at every stage, whether they are running a small sole proprietorship or managing a growing corporation. Her goal is always to help people make confident financial decisions that support both their business growth and the life they want outside of work.
Outside of her practice, Michelle is a mom to three young children, twins included, and spends her time balancing client work with family travel and the everyday chaos that comes with a full house.
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Michelle Johnston
Michelle Johnston is a Registered Psychologist and the owner and founder of Take Care Therapy Co. She helps overwhelmed millennials and anxious high achievers navigate the day-to-day pressures of modern life, reduce burnout, and find balance so they can live more fully.
Michelle’s approach is practical, warm, and refreshingly human, rooted in real talk and honest conversation. She believes therapy should feel approachable (not intimidating or overly clinical) and that you don’t have to be in crisis to seek support.
With a special focus on financial therapy, Michelle helps clients explore the intersection of work, money, and identity, and understand how these often-unspoken pressures can affect self-worth, decision-making, and well-being. Her mission is to empower individuals to make meaningful, sustainable changes that enhance clarity, boost confidence, and help them thrive in both work and life.
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Tracey Jazmin
Tracey Jazmin is a visionary business coach, entrepreneur, and speaker dedicated to helping high-achieving women break through overwhelm, scale their impact, and create lives of freedom and fulfillment. Tracey transforms over-givers into powerhouse entrepreneurs hitting consistent five-figure months while reclaiming balance and ease.
In 2026, Tracey is on a mission to inspire thousands of women worldwide through her speaking and coaching programs showing them that extraordinary results don’t come from working harder – they come from the intersection of clarity, consistency, and self-trust. She’s known for her unapologetic, heartfelt, and playful teaching style that blends business strategy, neuroscience and nervous system regulation, and embodiment leaving audiences energized, seen, and ready to take bold action.
Tracey’s insights have helped hundreds of women turn their expertise into thriving multi-six and seven figure businesses, and on stage, she challenges her audiences to aim higher, simplify smarter, and step fully into their power without burnout or guilt.
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Cassandra Mclennan
With a background spanning over 10 years in health and community operations, Cassandra founded Lifeline Virtual Assistance to solve a critical problem: great businesses failing due to backend burnout. She leads a collaborative team across Canada that specializes in not just operations, but the financial health of your business. By managing bookkeeping and providing strategic advisory, Cassandra helps entrepreneurs transform their confusion into profit clarity, ensuring the business backend is fully aligned with how they want to work.
Sponsor Spotlight
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Arianna Konynenbelt (In- Kind Sponsor)
Arianna is a Calgary-based photographer, mom, wife, and self-proclaimed coffee enthusiast with a deep appreciation for capturing authentic, meaningful moments. Her work is rooted in creating images that truly feel like you—natural, connected, and effortless.
With a warm and approachable presence, Arianna brings a sense of ease to every session. She believes photography should feel simple, fun, and thoughtfully guided from beginning to end, allowing people to show up as themselves while she captures the magic in between.
We’re so grateful to have Arianna supporting this year’s event through an in-kind sponsorship—helping us document the connection, energy, and moments that make this community so special.
Instagram: @ariannakphotography
Facebook: Arianna K Photography
Website: https://www.ariannakphotography.com/
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Jane App (Power-Up Partner)
Jane is an all-in-one practice management software designed specifically for health and wellness professionals. Built with both clinicians and clients in mind, Jane simplifies the day-to-day operations of running a practice — from online booking and scheduling to charting, billing, and secure client communication.
What sets Jane apart is its thoughtful, user-friendly design and commitment to supporting practices in delivering exceptional client care. It allows clinicians to spend less time navigating systems and more time focusing on what matters most: their clients.
Trusted by thousands of practitioners across Canada and beyond, Jane continues to evolve alongside the needs of modern private practices, offering reliable, intuitive tools that help businesses grow sustainably.
From seamless online booking to a smooth, professional client journey, Jane helps us create an experience that feels easy, organized, and supportive from the very first interaction.
They share our belief that thoughtful care isn’t just what happens in the therapy room — it’s built into every touchpoint along the way.
We’re so grateful to have Jane as a sponsor for this year’s Bloom Into Practice event.
Website: https://jane.app/?locale=en-CA
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Agahi Law (Growth Partner)
When you’re looking for a lawyer who offers more than just “sign here,” Agahi Law Office brings a thoughtful, strategic approach to legal care.
Based in Calgary, they provide practical, results-oriented support across Real Estate, Corporate & Business Law, Litigation, and Wills & Estates. Whether you’re starting a business, purchasing a home, or planning ahead, their team offers clear, grounded guidance tailored to individuals and small business owners.
Agahi Law also supports Calgary’s multicultural community with services available in multiple languages, ensuring clients feel understood every step of the way.
Why We’re Proud to Partner with Agahi Law Office
Building a sustainable, values-aligned practice requires strong infrastructure behind the scenes — and Agahi Law delivers exactly that.
They’ve supported many psychology practices with:
- Contractor and employment agreements
- Lease reviews and negotiations
- Professional incorporations
- Business structuring and compliance
Their understanding of the nuances of private practice means they offer not just legal expertise, but practical, real-world guidance that helps clinicians feel confident and protected in their decisions.
We’re so grateful to have Agahi Law Office as a sponsor for this year’s Bloom Into Practice event.
Website: https://agahilaw.com/